Poker Magazine: Bluff Magazine and ESPN.com agreement

ATLANTA--(BUSINESS WIRE)--Nov. 1, 2005-- America's largest poker magazine, Bluff Magazine, will bring a wide range of the popular magazine's poker-related content and information to the ESPN Poker Club section of the leading sports site. The combined collection of content will join with ESPN.com's free online poker game to offer poker fans a complete online destination.

"This agreement will allow ESPN.com to build on the hugely successful launch of ESPN Poker Club this past February and offer poker fans a full array of top-quality editorial content from two trusted sources," said John Kosner, senior vice president and general manager, ESPN New Media.

Added Bluff publisher Eric Morris, "Collaborating with ESPN.com allows Bluff to extend its great content to a new audience of recreational poker players, and create still more awareness for our magazine. We are thrilled to be a significant part of developing this growing, dynamic poker hub."

Bluff, with 250,000 copies distributed nationwide, will provide columns, tips, feature and lifestyle stories, as well as power rankings for top poker professionals, live poker tournament updates and poker pro information and profiles. Additionally, there will be a live, weekly Bluff Magazine chat in SportsNation - the site's live interactive hub. ESPN.com and Bluff will also collaborate on a poker fantasy game in which ESPN users will select favorite professional poker players and earn points based on those players' performance in tournaments.

Bluff material will combine with ESPN's existing content to bring fans a complete collection of poker-related news, insights and information from notable poker experts including Steve Rosenbloom, Phil Gordon, Jennifer Tilly, Marcel Luske, Josh Arieh, Annie Duke, Antonio Esfandiari, Clonie Gowen, Phil Laak, Michael Mizrachi and more.

The ESPN Poker Club section of ESPN.com also features a free online poker game for users over the age of 21. Launched in February, already hundreds of thousands of poker aficionados of every skill level play for fun, practice and prizes on ESPN.com. Players can play head-to-head, or in single- and multi-table tournaments, and choose from six different games: Texas Hold'Em, 7 Card Stud, 7 Card Hi/Lo, Omaha, Omaha Hi/Lo and 5 Card Stud.