Bravo is giving its viewers a unique behind-the-scenes experience with the new SMS text message feature that allows viewers to receive exclusive poker tips and advice from new host and Poker Allstar Phil Hellmuth.

Audience members can register via phone by text messaging "CP" to the number "62288." They will then receive up to five in-show poker tips messages each week for six weeks from Poker Professional Phil Hellmuth. A one-time charge of $2.99 will be charged to subscribers for this service. Messages will be sent on Wednesdays during the premiere of each episode.

The first BravoTV.com online poker tournament was a runaway hit after its launch in October of last year, setting new Bravo records of over 80 million "Celebrity Poker Showdown" page views and over 120,000 registered players.

This new online tournament will stretch from May 31 to July 30, where qualifying rounds of Texas Hold 'Em will be played on BravoTV.com daily, potentially advancing hundreds of winners to the final round where they will duke it out for the grand prize.

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